THE WALL STREET JOURNAL
"Every Journey Needs a Journal”
Sometimes when an idea comes together, something magical happens -- people get involved purely for the sake of being involved with it. We've experienced this with photographers, musicians, directors, but it's rare for celebrities to get as personally invested as what we encountered with what we developed for The Wall Street Journal. At a time when digital media were threatening the mainstay brands of journalism, we helped the WSJ develop a campaign that showed how integral the WSJ was in the making of some of the most iconic influencers in our lives and culture. The campaign featured the personal journeys of notable folks such as Wynton Marsalis, Jake Burton, Sheryl Crow, Kenneth Cole, Steven Levitt, Alice Waters, Paul Teutul Sr. Each journey was distinct -- but what was most interesting was how The Wall Street Journal had played a role in each of their journeys and their decision making over the years.
JAKE (BURTON) CARPENTER
PAUL TEUTUL SR.
OSCAR DE LA HOYA
ONLINE EXPERIENCE: SHERYL CROW
BEHIND THE SCENES VIDEO: WYNTON MARSALIS