BRAND FOUNDATION THROUGH ACTIVATION
Team: Strategist, copywriters, social strategist
From: NY, LOS ANGELES, NEW ORLEANS
We partnered with the founders of Swamp Pop, an artisanal line of craft sodas out of South Louisiana, to crystallize their central brand story. Counter to most of today’s trends and brands, Swamp Pop will be asserting and celebrating the finer points of “Unfast Living,” as delivered via timeless (and timely) pearls of Swamp Wisdom.