PB_STEINWAY_SON_030215_14_017_Spirio_iPa

Services:

STRATEGY, CREATIVE

MEDIA PLANNING AND BUYING

PAID SOCIAL

PROMOTIONAL RETAIL CAMPAIGNS LEAD GEN FOR RETAIL STORES

Team:

Strategists, creative directors, copywriters, designers, media planning, digital developers, producer

From:

NY, Miami, London, Los Angeles, San Francisco, Düsseldorf, Beijing

Steinway & Sons

Global Spirio Launch

We helped Steinway & Sons launch their largest technological advancement in over 75 years, the SPIRIO — the world's finest high-resolution player piano. SPIRIO enables music lovers to enjoy performances captured by great pianists —  indistinguishable from the original performance — from the comfort of their own homes.

"LIGHT+CO's work on the Steinway & Sons brand made a significant and measurable impact.

They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K."

Steinway & Sons

Cristina Trujillo-Lilly, Global Head of Marketing

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LANG LANG
LANG LANG
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RHAPSODY IN BLUE
RHAPSODY IN BLUE
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ARCHITECTURAL DIGEST
ARCHITECTURAL DIGEST
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ROBB REPORT
ROBB REPORT
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