PB_STEINWAY_SON_030215_14_017_Spirio_iPa

Services:

STRATEGY, CREATIVE

MEDIA PLANNING AND BUYING

PAID SOCIAL

PROMOTIONAL RETAIL CAMPAIGNS LEAD GEN FOR RETAIL STORES

Team:

Strategists, creative directors, copywriters, designers, media planning, digital developers, producer

From:

NY, Miami, London, Los Angeles, San Francisco, Düsseldorf, Beijing

Steinway & Sons

Global Spirio Launch

We helped Steinway & Sons launch their largest technological advancement in over 75 years, the SPIRIO — the world's finest high-resolution player piano. SPIRIO enables music lovers to enjoy performances captured by great pianists —  indistinguishable from the original performance — from the comfort of their own homes.

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"LIGHT+CO's work on the Steinway & Sons brand made a significant and measurable impact.

They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K."

Steinway & Sons

Cristina Trujillo-Lilly, Global Head of Marketing

spirio Morning Coffee_CROPPED.jpeg
LANG LANG
RHAPSODY IN BLUE
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ARCHITECTURAL DIGEST
ROBB REPORT
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Crane & Co - Indelible
Steinway & Sons - Global Brand Relaunch
31st State - Here=Different
Juliska - Create Unforgettable
Facebook Inc. - Brand Strategy & Naming
Rockefeller Capital Mgmt - Brand Foundation
Blue Plate Mayo - Coming Soon
Trombone Shorty Foundation
Steinway & Sons - Global Spirio Launch
Steinway & Sons - Owner Portraits
Luzianne Tea - Coming Soon
Steinway & Sons - Father's Day
Juliska.com - Redesign
TASC Performance - Brand Foundation
Dr. Tichenor's - Brand Redesign
Tin Trunk Safari - Nothing's the Same
Swamp Pop - Unfast Living
Steinway & Sons - Mother's Day
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Get in touch with us

We'd love to hear from you

450 Lexington Ave, 4th Fl

New York, NY 10017

New York & Everywhere

Est. 2014