Rockefeller Capital Management

BRAND FOUNDATION, COPY, DESIGN, ​UX/UI, VOICE OF THE CLIENT, WEB DESIGN

Team: Strategists, copywriters, UX, designers, art directors, producers

From: NY, San Francisco, Los Angeles, Spartanburg, Huddersfield (UK), New Orleans

Photo Credit: Nicolas Maloof

The Rockefeller Global Family Office has been the trusted advisor to a visionary family for more than 135 years and seven generations, with an unsurpassed legacy of success and contribution to the world around them. For the last 40 years, Rockefeller has helped other wealthy families and individuals manage the nuances and complexities of multi-generational wealth. And as of 2018, a new leadership team and vision was put in place to create a modern and seamless model for integrating private wealth and family office services. LIGHT+CO began its work with Rockefeller to help express the exciting new vision for the company with foundational brand design and voice work. Now as Rockefeller's lead strategic and creative agency, we advise on everything from corporate brand and marketing to client experience (physical and digital) to recruitment/engagement/marketing of advisor teams.

Design Foundation

rockco.com

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Technology Platform

Redesigned the client portal experience for desktop, tablet, and mobile.