To migrate Verizon from a “dumb pipe” utility company to a top-flight source of innovation, we drew on two inspirations. The first was Verizon’s heritage of power. The second was the many awe-inspiring solutions they had (surprisingly) never talked about.
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We wanted to increase the volume of innovation for Verizon.
So we built an innovation pipeline for the campaign.
Verizon liked the idea so much, they committed 10 million in startup capital as incentive. 1,300 companies participated in year one alone. TechCrunch tells that story below:
It was pretty exciting stuff to watch these innovators compete.
We thought it would make a great documentary.