NEW ORLEANS TOURISM

& MARKETING CORPORATION

"Follow Your NOLA”

We were fortunate enough to win the New Orleans Tourism account in the run-up to the city's Tricentennial in 2018.  We helped them shift them from demographic targeting to a psychographic approach that transcended age or income level and invited "experiential discoverers" from all corners of the U.S. to follow their flavor, their passion, their tastebuds, their eardrums, and their hearts into the deepest, richest, most romantic, exciting, and explorable city in the world. 

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