NESPRESSO

"The Ultimate Coffee Experience”

 

We worked directly with Nespresso’s U.S. President to craft and activate their global brand vision of “The Ultimate Coffee Experience” for the very competitive U.S. market.  Nespresso delivered a 46% CAGR over 4 years in the U.S. following the launch of the new strategies.

The launch strategy was underpinned by three pillars:

A.  The Hardware: Beautifully Designed Coffee Machines

B.  The Software: The Highest Quality Coffee Flavors

C.  The Personal Concierge: “The Club” – State-Of-The-Art Customer Service

THE ULTIMATE COMMUNICATIONS IDEA

THE ULTIMATE DISTRIBUTION STRATEGY

BRAND TEMPLE – establishing luxury status for the brand with an iconic Flagship Store – the “beating heart” of the brand’s ecosystem

EXCLUSIVE RETAILER PARTNERSHIPS – maximizing reach while maintaining premium status

GRAND CRU DISTRIBUTION – capsules made available exclusively through owned media