STRATEGY, CREATIVE, DESIGN
Strategists, creative director, copywriter, art director, designers, comms planning
NY, Miami, Los Angeles
Juliska was founded in 2001 by a husband & wife team. It started as an assortment of 40 historic, mouth-blown Bohemian glasses. Today, Juliska makes hundreds of items in over a dozen categories for the table and home, all inspired by the joy of bringing people together and helping create a happy home.
By 2017, Juliska was ready for a full-on transformation. They were looking for a strategic and creative roadmap to better orient their brand and business around consumers -- and they were looking to maximize their already excellent distribution by broadening awareness and understanding of Juliska and what they stood for.