BRAND FOUNDATION, COPY, DESIGN, WEBSITE DESIGN, MEDIA PLANNING
Team: Strategists, creative director, copywriters, designer, media planner
From: NY, Los Angeles, Miami
Juliska was founded in 2001 by a husband & wife team. It started as an assortment of 40 historic, mouth-blown Bohemian glasses. Today, Juliska makes hundreds of items in over a dozen categories for the table and home, all inspired by the joy of bringing people together and helping create a happy home.
Juliska first engaged LIGHT+CO to redesign their website in 2015, when it became clear they were losing a lot of potential sales due to a poor interface and lack of mobile responsiveness. Moreover, there was a clear opportunity to tell the brand story more fully in their digital channels.
By 2017, Juliska was ready for a full-on transformation. They were looking for a strategic and creative roadmap to better orient their brand and business around consumers -- and they were looking to maximize their already excellent distribution by broadening awareness and understanding of Juliska and what they stood for.