6 Common Questions
We’re used to working with agencies who have hundreds of people on staff, decades-long relationships, and shelves full of awards.
We have more award-winning creatives in our LIGHT+CO Pool of Experts than the top three independent US agencies combined.
I like visiting an agency in their offices and soaking up that creative vibe.
We get it. Agency offices can feel really cool. And if you don’t mind investing your marketing dollars in fancy carpets, state-of-the-art espresso machines, long-term office leases, and a lot of redundant (and often ill-fitting) talent, then good luck in the füsbol tournament on your next visit!
It’s hard for me to imagine hiring an agency without meeting the strategic and creative team first.
Makes sense. The client-agency relationship is something we take very seriously. It really is like dating, and more often than not, there are intangible things that make a client-agency relationship work or not. What’s great about LIGHT+CO’s model is that we and our clients have infinite flexibility – and ability – to make fluid changes if and when the fit isn’t right.
So do you basically just outsource everything?
No. We are not Uber for advertising. Just like “static staff” agencies you’ve worked with in the past, we take responsibility for how all of the pieces come together, and we are your single point of strategic contact, acting as your trusted counsel and steward for your brand(s). The difference is that our talent model offers you more flexibility, scalability, and a more efficient way to access the “best and rightest” talent in the business.