Brand + creative
We understand the unique complexities and advantages of storied brands.
Mythology, symbology, provenance, and patina are precious brand assets that can also lead to complexity.
We help heritage brands uncover and articulate their most powerful, authentic, and timeless truths. We create the most dynamic expressions of those truths, generating lasting brand energy, magnetism, and results in the marketplace.
"LIGHT+CO's work on the Steinway & Sons brand made a significant and measurable impact. They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K."
Steinway & Sons
Cristina Trujillo-Lilly, Global Head of Marketing
Our highly vetted pool of strategic and creative talent has created award-winning and impactful work for the following categories and brands.
Other old world and new world
heritage brands our team has advised
Longevity can be both a secret weapon and an Achilles heel, depending on how a brand uses it.
Demand creation services
Brand research + insights
Brand heritage audit
Visual identity systems
Brand storytelling + verbal identity
Content creation - all media
Campaign management - global
Social media strategy + playbooks