COMPANIES WHO WANT TO:
WORK
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ABOUT
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Services:

BRAND STRATEGY

NAMING

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Team:

Strategists, copywriters

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From:

NY, Los Angeles, San Francisco

Heidrick & Struggles

Brand Architecture and Naming Strategy​

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We partnered with the world's leading human capital solutions firm to align their brand architecture with their ambitious vision for the future.

Crane & Co - Creative and Media AOR
Crane & Co - Creative and Media AOR
Steinway & Sons - Global Brand Relaunch
Steinway & Sons - Global Brand Relaunch
Jazz & Heritage - Music Relief Fund
Jazz & Heritage - Music Relief Fund
31st State - Here=Different
31st State - Here=Different
Juliska - Create Unforgettable
Juliska - Create Unforgettable
Facebook Inc. - Brand Strategy & Naming
Facebook Inc. - Brand Strategy & Naming
Rockefeller Capital Mgmt - Brand Foundation
Rockefeller Capital Mgmt - Brand Foundation
Blue Plate Mayo
Blue Plate Mayo
Steinway & Sons - Global Spirio Launch
Steinway & Sons - Global Spirio Launch
Steinway & Sons - Owner Portraits
Steinway & Sons - Owner Portraits
Luzianne Tea
Luzianne Tea
Steinway & Sons - Father's Day
Steinway & Sons - Father's Day
Juliska.com - Redesign
Juliska.com - Redesign
TASC Performance - Brand Foundation
TASC Performance - Brand Foundation
Dr. Tichenor's - Brand Redesign
Dr. Tichenor's - Brand Redesign
Tin Trunk Safari - Nothing's the Same
Tin Trunk Safari - Nothing's the Same
Swamp Pop - Unfast Living
Swamp Pop - Unfast Living
Steinway & Sons - Mother's Day
Steinway & Sons - Mother's Day

If you are responsible for stewarding, preserving, growing, or creating a lasting brand, please reach out.

hello@lightand.co

NEW YORK

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+1 646.483.3053

244 Madison Avenue

New York, NY 10016

NEW ORLEANS

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+1 504.322.1283

909 Poydras St, 19th Fl

New Orleans, LA 70112