Capturing

Demand

Technology + analytics + optimization

We help clients drive customer acquisition and engagement through advanced data, marketing technologies and strategies.

We fix cracks in the funnel and remove barriers to purchase.

 

We provide visibility and insight. 
 

We test. We measure. We optimize channels and investment.

 

We maximize returns.
 

Many legacy businesses have great opportunity to leverage data, measurement, and new marketing strategies to create immediate returns.

CASE STUDY: Mid-sized heritage brand, premium retail

Cross-channel analytics and optimization
SEO strategy
Affiliate marketing 

Reduced media spend

-40%

Media strategy and plan resulted in 40% reduction in media spend in top channel (paid search)

Increased RoAS

+36%

Increased Return on Ad Spend (ROAS) by 36% within first six months of optimized channel mix

Higher conversion rates

+13%

Conversion rates on website increased 13% within 5 months of optimized targeting

Increased revenue

+268%

Refreshed consumer messaging, ad creative and targeting drove 268% increase in revenue from paid social and 102% increase from digital display

"LIGHT+CO is the perfect partner for us. Their extensive experience with heritage brands, inspired vision, and ability to adapt to our changing needs set them apart."

 

Crane & Co

Laura Seele, Senior Director of Marketing

CASE STUDY: National sports/entertainment brand

Unification of SEO, data strategy, and technology across 25+ regional entities
Cross-channel targeting and optimization
Customized reporting dashboards, providing real-time insights into SEO channel performance

Improved SEO ranking

+40%

First-page visibility increased 40% across more than 30K target keywords

Doubled SEO traffic

2x

Since the site relaunch, SEO traffic more than doubled across target areas of site, leading to significant increases in engagement and ad revenue

"The depth of specialized experience in the LIGHT+CO bench is outrageously strong."

 

Juliska

David Gooding, CEO

Our team of performance marketing specialists—data strategists, program managers, digital analytics experts, SEO analysts and strategists—has advised a broad range of brands and clients including:

Demand capture services

Data strategy

Measurement strategy
SEO/SEM
Customer acquisition modeling

Cross-channel analytics + optimization

Experimentation - A/B + multivariate

Journey mapping and use case development
Consumer experience strategy + design
Website design + development