CANE LAND DISTILLING CO
BRAND FOUNDATION THROUGH ACTIVATION
Team: Strategist, designer, experience strategist, copywriters, social strategists
From: NY, PHILADELPHIA, NEW ORLEANS, LOS ANGELES, OAXACA
"Cane To Glass"
When the family behind the Alma Sugar Plantation & Mill in Lakeland, Louisiana, brought on master distiller Jonny VerPlanck to ferment, distill, and bottle the essence of their outputs, the results were astounding. A line of some of the finest spirits available in the world, crafted from the ground up -- from the cane field, to the mill, to the distillery, to the bottle, to your glass. Accordingly, we launched our partnership from the foundation up -- beginning with the packaging and label design, and working our way through the website and social media strategy to the to on-premise and off-premise experience.