Services:

BRAND FOUNDATION​

DESIGN ESSENTIALS

STORY ESSENTIALS

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Team:

Strategists, creative director, copywriter, art director, designers, media planners

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From:

NY, Austin, Los Angeles, New Orleans

Blue Plate Mayonnaise

Brand Foundation

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We are currently working on a holistic brand overhaul for Blue Plate Mayonnaise, born in New Orleans in 1927, but beloved far and wide.

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Coming soon.

The Best Mayonnaise

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Tasters praised Blue Plate’s “great balance of taste and texture,” calling it “solid, straight-up mayo” and “a close second to homemade.” But while it’s one of the top-selling brands in the country, you’ll have to mail-order it unless you live in the South or Southeast.