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Services:

BRAND FOUNDATION

DESIGN ESSENTIALS

STORY ESSENTIALS

Team:

Strategists, creative director, copywriter, art director, designers, media planners

From:

NY, Austin, Los Angeles, New Orleans

Blue Plate Mayonnaise

Brand Foundation

We worked with the Reily Food Company on a holistic brand overhaul for Blue Plate Mayonnaise, born in New Orleans in 1927, but beloved far and wide by chefs, foodies, and those who grew up with it in New Orleans and the surrounding regions.

New brand design and voice concepts currently in consumer testing.

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The Best Mayonnaise

Tasters praised Blue Plate’s “great balance of taste and texture,” calling it “solid, straight-up mayo” and “a close second to homemade.” But while it’s one of the top-selling brands in the country, you’ll have to mail-order it unless you live in the South or Southeast.

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