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Strategists, creative director, copywriter, art director, designers, media planners


NY, Austin, Los Angeles, New Orleans

Blue Plate Mayonnaise

Brand Foundation

We are currently working on a holistic brand overhaul for Blue Plate Mayonnaise, born in New Orleans in 1927, but beloved far and wide.

Coming soon.

The Best Mayonnaise

Tasters praised Blue Plate’s “great balance of taste and texture,” calling it “solid, straight-up mayo” and “a close second to homemade.” But while it’s one of the top-selling brands in the country, you’ll have to mail-order it unless you live in the South or Southeast.

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Get in touch with us

We'd love to hear from you

244 Madison Avenue

New York, NY 10016

New York & Everywhere

Est. 2014