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ADWEEK

AGENCY SPY

REVOLVING DOOR | ROUNDUP

by Kyle O'Brien

March 26, 2021

LIGHT+CO

Heritage stationary brand Crane has appointed New York independent agency Light+Co as its agency of record for creative and media. The agency is charged with introducing Crane’s new brand foundation as it celebrates its 220th year in business.

Laura Seele, senior director of marketing at Crane said: “Light+Co was the perfect partner for us. Their extensive experience with heritage brands, inspired creative vision, and ability to adapt to our changing needs set them apart.”