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ADWEEK

AGENCY SPY

REVOLVING DOOR | ROUNDUP

by Kyle O'Brien

March 26, 2021

LIGHT+CO

Heritage stationary brand Crane has appointed New York independent agency Light+Co as its agency of record for creative and media. The agency is charged with introducing Crane’s new brand foundation as it celebrates its 220th year in business.

Laura Seele, senior director of marketing at Crane said: “Light+Co was the perfect partner for us. Their extensive experience with heritage brands, inspired creative vision, and ability to adapt to our changing needs set them apart.”

Crane & Co - Indelible
Steinway & Sons - Global Brand Relaunch
Jazz & Heritage - Music Relief Fund
31st State - Here=Different
Juliska - Create Unforgettable
Facebook Inc. - Brand Strategy & Naming
Rockefeller Capital Mgmt - Brand Foundation
Blue Plate Mayo - Coming Soon
Steinway & Sons - Global Spirio Launch
Steinway & Sons - Owner Portraits
Luzianne Tea - Coming Soon
Steinway & Sons - Father's Day
Juliska.com - Redesign
TASC Performance - Brand Foundation
Dr. Tichenor's - Brand Redesign
Tin Trunk Safari - Nothing's the Same
Swamp Pop - Unfast Living
Steinway & Sons - Mother's Day
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