Mythology, symbology, provenance, and patina are precious brand assets that can also lead to complexity.
We speak the language of heritage brands. Fluently. And we merge that understanding with a modern and dynamic approach to driving relevance and engaging audiences.
We distill all of the layers of a brand's story and imprint into simple yet rich foundations that are ripe for dynamic activation and expression, inviting new audiences to discover what has enticed lovers of the brand for – in many cases – generations.
"LIGHT+CO's work on the Steinway & Sons brand made a significant and measurable impact. They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K."
Steinway & Sons
Cristina Trujillo-Lilly, Global Head of Marketing
Founder, Managing Director
Over his career, David has advised countless heritage brands, including Steinway & Sons pianos (1853), Crane & Co stationery (1801), Hästens beds (1852), Coca-Cola (1886), Listerine (1879), Tabasco sauce (1868), Rockefeller Capital Management (1882), the city of New Orleans (1718), and many others.
David formed LIGHT+CO in 2014 with a different approach that was years ahead of the advertising industry. While other agencies were hiring staff, David and the LIGHT+CO team were building a bespoke pool of experts. While others were investing in real estate, they were perfecting remote creativity and relationships. Today, LIGHT+CO works with hundreds of hand-picked industry veterans and has served dozens of clients on four continents.
Bespoke teams for every client, every project.
To ensure the highest caliber and best fit strategic and creative advisory for our clients, we build bespoke teams for every client and every project.
We knew the traditional agency model was broken years ago. While others were hiring staff, we were building our pool of experts. While others were investing in real estate, we were perfecting remote creativity and relationships. We built a model for 2021 and beyond, and have been helping brands thrive since 2014.
Our teams are handpicked, vetted and assembled from our global pool of award-winning, diverse, creative, collaborative, entrepreneurial, motivated, and experienced talent across all disciplines. Our people live where they want to live, work how they want to work, and bring their unique experience, perspective, and passion to every project they are part of.
Our comprehensive services
Research & insights
Brand beliefs & values
Social media strategy
Brand voice guidelines
Visual identity systems
Design guidelines & templates
User interface design
User experience design
Responsive mobile design
Big, unifying ideas
Global campaign management
Social content calendars
Media planning & buying - for broadcast, print, digital, and paid social
Analytics & optimization
Consumer experience strategy & design
Internal communications & training
Original branded songs
Original scores for branded content
"Heritage brands live in three time zones—past, present, and future. This requires an organization whose members understand that the brand is bigger than they are, that they are a link in the chain, with an obligation to leave an even stronger brand to the next generation."
Lund University, Sweden
Professor Mats Urde