Mythology, symbology, provenance, and patina are precious brand assets that can also lead to complexity.
We speak the language of heritage brands. Fluently. And we merge that understanding with a modern and dynamic approach to driving relevance and engaging audiences.
We distill all of the layers of a brand's story and imprint into simple yet rich foundations that are ripe for dynamic activation and expression, inviting new audiences to discover what has enticed lovers of the brand for – in many cases – generations.

Steinway & Sons
Cristina Trujillo-Lilly, Global Head of Marketing
Bespoke teams for every client, every project.
To ensure the highest caliber and best fit strategic and creative advisory for our clients, we build bespoke teams for every client and every project.
We knew the traditional agency model was broken years ago. While others were hiring staff, we were building our pool of experts. While others were investing in real estate, we were perfecting remote creativity and relationships. We built a model for 2021 and beyond, and have been helping brands thrive since 2014.

"Unlike any agency experience I've ever had. Brilliant creators, thinkers and partners."
Rockefeller Capital Management
Lisa Manganello, Chief Marketing Officer
Our teams are handpicked, vetted and assembled from our global pool of award-winning, diverse, creative, collaborative, entrepreneurial, motivated, and experienced talent across all disciplines. Our people live where they want to live, work how they want to work, and bring their unique experience, perspective, and passion to every project they are part of.

31st State
Stephanie Capuano, Founder
Our comprehensive services
Strategy essentials
Research & insights
Brand purpose
Brand beliefs & values
Brand positioning
Social media strategy
Story essentials
Brand language
Naming systems
Brand storytelling
Brand voice guidelines
Design essentials
Logos
Visual identity systems
Packaging
Brand books
Design guidelines & templates
Printed materials
Web design
User interface design
User experience design
Usability analysis
Responsive mobile design
Marketing creative
Big, unifying ideas
Multi-channel production
Global campaign management
Branded content
Social content calendars
Media services
Comms strategy
Media planning & buying - for broadcast, print, digital, and paid social
Analytics & optimization
Experience design
Consumer experience strategy & design
Service signatures
Internal communications & training
Music branding
Original branded songs
Original scores for branded content
Music mnemonics
Music licensing
"Heritage brands live in three time zones—past, present, and future. This requires an organization whose members understand that the brand is bigger than they are, that they are a link in the chain, with an obligation to leave an even stronger brand to the next generation."
Lund University, Sweden
Professor Mats Urde