LIGHT+CO is a brand and performance marketing agency. We specialize in creating and capturing disproportionate demand for heritage brands.
Brand + creative
We help heritage brands uncover and articulate their most powerful, authentic and timeless truths.
Technology + analytics + optimization
We help clients drive customer acquisition and engagement through advanced data, marketing technologies and strategies.
"Heritage brands live in three time zones—past, present, and future. This requires an organization whose members understand that the brand is bigger than they are, that they are a link in the chain, with an obligation to leave an even stronger brand to the next generation."
Lund University, Sweden
Professor Mats Urde
Brand research + insights
Brand heritage audit
Visual identity systems
Brand storytelling + verbal identity
Content creation - all media
Campaign management - global
Social media strategy + playbooks
Customer acquisition modeling
Cross-channel analytics + optimization
Experimentation - A/B + multivariate
Journey mapping and use case development
Consumer experience strategy + design
Website design + development
Founder, Managing Partner
David has spent his career building and leading high-growth agencies and advising the world's top brands and companies, including Coca-Cola, Steinway & Sons, The Wall Street Journal, Marriott International, J.P.Morgan, Tabasco, Clorox, Toyota, Canon, Listerine, and Facebook.
David founded LIGHT+CO in 2014 to help brands leverage the power of their heritage and all the tools of the modern marketplace to maximize results.